About the founder

It started with a booking problem.

I run a small rental business, koduaed.ee. We needed a calendar and a booking system. The options we looked at had gaps: either missing functionality or no proper multilanguage support. As an IT person I built one myself. That was the plan.

I couldn't stop there. The booking system turned into a Shopify app called HyreKit. I published it on the Shopify App Store and moved on to the next problem.

That next problem was AI. I had been using AI help during development, but the early versions needed constant correction: wrong context, wrong assumptions, outputs that looked right but weren't. At some point I stopped treating it as a tool and started treating it as an engineering problem. A useful AI needs a canon, a defined domain, and something to be responsible for. So I built that structure, then gave it teammates.

One AI became a board. I do not run the day-to-day work myself. I configure the engine and the AI board, and keep the final say over money, agreements and anything irreversible. Each member owns a domain: strategy, finance, commerce, product, integrity and marketing. The board runs on an engine that manages memory, tasks and a shared knowledge base built on public research papers and course materials. The first usable engine emerged in about three weeks over a summer holiday. What runs today is the result of the releases, failures and controls added since.

I don't play computer games anymore, but this whole thing feels like the ones I played back in the day, SimCity and Civilization. Running the AI board is something like raising Tamagotchis, except they cite papers and sometimes disagree with my assumptions. I let them.

What started as a small experiment is now a production company: a live Shopify app, a store running on it, and client services built on the same system. Separately, WatchGuard chose my agentic AI security-automation idea as one of five winners of its AI Innovation Challenge. The award recognises that idea, not Offsite's engine, board or governance model. Offsite stays self-funded. The open question is no longer whether the thing works, but whether this architecture compounds into a durable company.